"What is to be Done? Theses on the Degradation of Social Existence in a Globalizing World."

This article asks three questions. How does the sociologist understand the common sense of subaltern groups, whether subjugated on the basis of gender, class, race, ethnicity or nationality? What could be the political practice of the sociologist with regard to such groups? Finally, through what form of public discourse can sociology articulate the interests of subaltern groups? These broad questions have general answers, even if their specifics are shaped by national and local contexts. The argument is organized into eight theses relating to third-wave marketization, the special role of sociology, the rationale for public sociology, traditional vs organic public sociology, common sense in nature's commodification, political practice on a global scale, the public discourse of human rights and the end of the ivory tower.